PR activity

Smallest website in the world helps clients with shades of Grey


Grey Amsterdam has come up with a cunning plan to help it’s clients through a tough year - the launch of Grey Lite. grey_lite_screenshot_01_1

Grey Lite represents “extra-fast and extra-value services with the high quality standards that Grey’s clients have come to expect”. So says Hans van Avendonk, who is heading up the special new service at the agency. 

Take a look at www.greylite.nl to view a service so ‘lite’ you need a magnifying glass to see it.  grey_lite_screenshot_03_1

The advantages of Grey Lite? An efficient process, lower rates, quality control and a tailor-made menu based on a client’s most common types of assignments.

Hans van Avendonk goes on to say: “The service is designed for simple repetitive projects, such as adjusting the size of ads, packshot photography or adjustments to online banners. In short, the types of project for which no strategic advice or creativity is required.” grey_lite_screenshot_02_1

Dutch agency wins global MINI business


logo_bsurAmsterdam creative concepting agency BSUR has won BMW’s global MINI business. The Dutch agency beat fellow Amsterdam creative hotshops, KesselsKramer and 180, who were also short-listed. The original line-up comprised a total of eight, four from London and four in Amsterdam.

BSUR is assigned to work on the most important upcoming international campaign projects for the global brand management of MINI. Local MINI agencies will continue to work with their markets.
 
BSUR is an independent agency founded in 1995 by Jan Rijkenberg (CEO, concepting strategist) and Joost Perik (ECD). The company helps clients be the best they can be - become themselves - through integrated communications with a strong brand concepting lead. BSUR is know for working with international clients such as O’Neill, Wrangler, Davidoff and Britvic UK (Robinson’s Fruitshoot).

Read more at Campaign online.