DAY has rolled out a new visual identity for Dream Amsterdam, the annual city-specific public art event.
The on- and off-line visual presence for Dream Amsterdam, which includes billboards, website, email, posters, merchandise and postcards, was created by Creative Partner Gesina Roters, with Lotte Peters and Carolin Hermann (designers) and Fleur Bos (project manager).
Dream Amsterdam was established in 2007 by founding director and curator Jamain Brigitha. It is an annual opportunity for an internationally acclaimed artist to present non-traditional art in public areas, by using the city of Amsterdam as a source of inspiration, canvas, set and exhibition space. dream-amsterdam-logoThe work of Spencer Tunick, who uses naked people as part of his open-sir installations, launched the initiative, followed by Japanese artist Ryoji Ikeda in 2008. This year sees the work of acclaimed Danish visual artist Peter Funch culminate in an open air exhibition at Museumplein until 31 August.
Creative Partner, Gesina Roters, said:
“We started by defining the key ingredients of Dream Amsterdam, which is a platform for selected artists working in the public urban space. The concept is based on a starry sky depicting the outlines of the city, offering a backdrop to the work itself.”
Creative design partners, DAY, was established in 2006 by Dennis de Rond (Strategy Partner), Louk de Sevaux (Managing Partner) and Gesina Roters (Creative Partner). With offices in Amsterdam, Dubai and New York, the company combines creative thinking methods with brand strategy, interdisciplinary design and advertising as a key asset in business development.
A cross between management consultancy, brand consultancy, advertising agency and design bureau, DAY services international companies and markets, including Nike (new retail concept and pilot shop in Paris), Bugaboo (event concepts and interior design), Ziggo (full retail business strategy and model, including store design), Orange (brand strategy and adaptation across all consumer touch-points), and the Van Gogh Museum (retail concept and lobby design). From Dubai, DAY is the preferred supplier in all aspects of brand and management consultancy for the DAL Group, the largest privately owned company in the Sudan.
The retail and interior design project for the Van Gogh Museum is headed up by Creative Partner Gesina Roters and Managing Partner Louk de Sevaux, with David Verburg (designer), Mette Hoekstra (interior design project leader) and Fleur Bos (project manager).
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Australia-born Jansen (50) and Korsten (37) are one of the most successful creative teams in Europe, winning amongst others, the Eurobest Grand Prix and 11 Cannes Lions. They met in 1997 and became Executive Creative Directors (Board members) at DDB Amsterdam. They helped take the agency to ‘Agency of The Year’ status in 1999, 2001 and 2003 with pan-European clients including Volkswagen. In 2005 they co-founded Selmore with three partners and quickly gained a formidable list of clients including Unilever, Skoda Automobiles, Bavaria Brewery and Coca-Cola.
“S-W-H was established in 1997. It doesn’t sound that long ago but, since then, we’ve seen exponential changes in the world around us, especially in the rise of new media. YouTube, camera-phones, TV on-demand, blogs, MP3, even Google didn’t exist back then, and now they are an everyday part of our lives. It’s a no-brainer that change has also occurred within our agency. Indie takes on board all of those changes and embraces them. We’re looking ahead to the not-yet-known.”