Clients

Celebrated Dutch ad agency S-W-H becomes Indie in radical re-birth


indie-logoLeading Dutch ad agency S-W-H announces its re-launch today as newly-focused independent creative agency, Indie. The re-brand comes after 11 years, during which time S-W-H has proven itself to be one of the most respected, award-winning and successful agencies in Amsterdam.

Indie (www.indie-amsterdam.com) is launched at a high point in S-W-H’s history, which was named Agency of The Year in the Netherlands in 2008, recognising S-W-H’s creative talent and progressive campaigns.

The name Indie points to an independent status and an independent attitude towards creative concepts, one which embraces change, new opportunities, creative talent and the power of ideas. By looking at the fundamentals of clients’ needs, Indie’s intention is to create brand platforms focusing on creative and effective solutions without being restricted to any media channel.

Managing Partner, Mark Aink says:mark-aink-managing-partner-indie
“First instincts can sometimes lead businesses to seek what they know and try to maintain stability despite changes occurring within their industry. It’s time for businesses, ours included, to realise that things aren’t changing but they’ve already changed. The changes that we have made over the years within S-W-H are manifested in the roots of Indie.”

Creative Director and Founding Partner of S-W-H, Lode Schaeffer, says:
lode-schaeffer-founding-partner-ecd-indie“S-W-H was established in 1997. It doesn’t sound that long ago but, since then, we’ve seen exponential changes in the world around us, especially in the rise of new media. YouTube, camera-phones, TV on-demand, blogs, MP3, even Google didn’t exist back then, and now they are an everyday part of our lives. It’s a no-brainer that change has also occurred within our agency. Indie takes on board all of those changes and embraces them. We’re looking ahead to the not-yet-known.”

At the heart of Indie lies a belief in the power of independent thinking, of a collaborative hub approach which is driven by ideas. This mindset sees crucial functions and skills remaining in-house while a dynamic cast of external partnerships, with creative thought leaders in various disciplines, complete teams on a project-by-project basis.

Changes within the agency are already evident, with the appointment of three new partners – Anneke Schogt (Head of Account Services & Operations), Marcel Frensch (Creative Director) and Rogier Mahieu (Creative Director). The five-strong partnership is further supported with the arrival of Tim O’Kennedy, former MD at Weiden+Kennedy Amsterdam, as non-executive director.

Non-Executive Director, Tim O’Kennedy, adds:
“Let’s be clear – this is more than a name change or a new logo. The birth of Indie is in direct response to where we see the industry going. We’re getting ahead of the curve, leading the call for change in the way agencies partner with clients and conduct business. It’s a genuinely new day for a great agency.”

Indie’s new brand identity was created by The Stone Twins.

Comprising a core team of 42 individuals, Indie works on local and regional business for the likes of Nike, Domino’s Pizza, Belastingdienst, Bolletje, Eiffel, Leaf International (Truly), Sensoor, Simyo, Sportlife, Unive, and Wereld Hypotheek.

Check out the news on Brand Republic and Adformatie.

Posted on Friday, June 12th, 2009 Top Back to Top

Pink Ribbon Magazine launches with help from Grey Amsterdam


logo

Grey Amsterdam has won the brief to launch new Sanoma Uitgevers title, 

Pink Ribbon Magazine.

 

Pink Ribbon Magazine is the agency’s first charity client.

 

The launch campaign, which airs end of September and includes TV, radio and print work, intends to draw attention to breast cancer in an authentic, human, positive and optimistic way. 08PinkLogo

 

Pink Ribbon Magazine is the magazine titled associated with the Pink Ribbon foundation, a worldwide concern which raises awareness for breast cancer, its prevention, early diagnosis and care.

 

Marlies Swart, Marketing Manager, Pink Ribbon Magazine, says:

“Breast cancer, and the battle against it, is something that unites all women, no matter who they are. Not only are all women potential sufferers, almost every woman knows somebody that has had, or is currently dealing with, breast cancer. In that sense, buying Pink Ribbon Magazine is a sign of solidarity. Grey Amsterdam gets that and we’re excited to be working with them.”

 

www.pinkribbon.nl

www.sanoma-uitgevers.nl

Posted on Tuesday, June 2nd, 2009 Top Back to Top

Smallest website in the world helps clients with shades of Grey


Grey Amsterdam has come up with a cunning plan to help it’s clients through a tough year - the launch of Grey Lite. grey_lite_screenshot_01_1

Grey Lite represents “extra-fast and extra-value services with the high quality standards that Grey’s clients have come to expect”. So says Hans van Avendonk, who is heading up the special new service at the agency. 

Take a look at www.greylite.nl to view a service so ‘lite’ you need a magnifying glass to see it.  grey_lite_screenshot_03_1

The advantages of Grey Lite? An efficient process, lower rates, quality control and a tailor-made menu based on a client’s most common types of assignments.

Hans van Avendonk goes on to say: “The service is designed for simple repetitive projects, such as adjusting the size of ads, packshot photography or adjustments to online banners. In short, the types of project for which no strategic advice or creativity is required.” grey_lite_screenshot_02_1

Posted on Tuesday, June 2nd, 2009 Top Back to Top

Dutch agency wins global MINI business


logo_bsurAmsterdam creative concepting agency BSUR has won BMW’s global MINI business. The Dutch agency beat fellow Amsterdam creative hotshops, KesselsKramer and 180, who were also short-listed. The original line-up comprised a total of eight, four from London and four in Amsterdam.

BSUR is assigned to work on the most important upcoming international campaign projects for the global brand management of MINI. Local MINI agencies will continue to work with their markets.
 
BSUR is an independent agency founded in 1995 by Jan Rijkenberg (CEO, concepting strategist) and Joost Perik (ECD). The company helps clients be the best they can be - become themselves - through integrated communications with a strong brand concepting lead. BSUR is know for working with international clients such as O’Neill, Wrangler, Davidoff and Britvic UK (Robinson’s Fruitshoot).

Read more at Campaign online.

Posted on Tuesday, June 2nd, 2009 Top Back to Top

TAXI Inc drives into Amsterdam


Canadian ad agency, Taxi, has acquired a majority interest in Ottonico, an Amsterdam-based digital agency. This marks the launch of TAXI Europe - and the first time the agency has made an acquisition in its 17 years of operation.

Paul Lavoie on a more traditional mode of transport in Amsterdam

Paul Lavoie on a more traditional mode of transport in Amsterdam

Eric Verhage and Maarten van Huijstee formed Ottonico last year, offering services across various online, gaming and mobile platforms. Verhage and van Huijstee now become MD and ECD, respectively.

Ottonico’s clients include Heineken (Taxi works for the brewer in Canada), KPN, TNT Post, ING, Foot Locker and telecommunications concerns Hi and Telfort.

Ottonico will be rebranded TAXI Europe, and becomes Taxi’s seventh office, its first outside of North America.

Paul Lavoie, chairman and co-founder of Taxi, said: “We chose Amsterdam because it is a creative and multi-cultural hub, and we chose Ottonico because they embody the future of integrated communications.”

Read more on Brand Republic here.

Posted on Monday, June 1st, 2009 Top Back to Top

Newer Entries »