Grey Amsterdam’s campaign for Pink Ribbon Magazine (NL) launches this month, with magazine print work by celebrated photographer Rankin, and a TV commercial by Gorgeous Productions’ Chris Palmer.
Pink Ribbon Magazine NL, published by Sanoma Publishers, is a charity glossy magazine from which all profits are directly donated to the Pink Ribbon Foundation, Netherlands.
Everyone involved has donated their time free because it’s for breast cancer awareness. The campaign is created by Pieter van den Heuvel and Ecco Vos.
Executive Creative Director Seyoan Vela, says:
“Everybody knows breast cancer is dangerous, that it should be taken seriously, that therapy and research need funding. Breast cancer, and the battle against it, is something that unites all women, no matter where they are from, how rich or poor or what culture.
Not only are all women potential victims, also almost all women know somebody that has had breast cancer or is currently dealing with it. In that sense, buying Pink Ribbon Magazine is a sign of solidarity.”
To see the print work, click here.
Grey Amsterdam has taken a new way of looking at the issue, through the eyes of uk photographer Rankin. The magazine print work sees three executions - each with the breasts of a model, either young, middle-aged, or older. A celebratory and poignant poem is written across the body, about the breasts. The breasts are seen as a pair of friends, with names, who should never be parted.
The TV campaign is directed by Chris Palmer of Gorgeous Productions. A call was put out throughout the Netherlands, asking for women of any age to volunteer their services in the tv spot. More than 1000 women, aged 16-72, volunteered to be part of the shoot and show their breasts.
Click here to view the TV spot.
The retail and interior design project for the Van Gogh Museum is headed up by Creative Partner Gesina Roters and Managing Partner Louk de Sevaux, with David Verburg (designer), Mette Hoekstra (interior design project leader) and Fleur Bos (project manager).
Congratulations to Indie Amsterdam, formerly known as S-W-H, who won two Cannes Lions just a couple of weeks after their rebirth into the new agency.
Michael Jansen and Bas Korsten, co-founders of Selmore, have opened new commercial creativity agency, Nothing, from a cardboard office.
”
Australia-born Jansen (50) and Korsten (37) are one of the most successful creative teams in Europe, winning amongst others, the Eurobest Grand Prix and 11 Cannes Lions. They met in 1997 and became Executive Creative Directors (Board members) at DDB Amsterdam. They helped take the agency to ‘Agency of The Year’ status in 1999, 2001 and 2003 with pan-European clients including Volkswagen. In 2005 they co-founded Selmore with three partners and quickly gained a formidable list of clients including Unilever, Skoda Automobiles, Bavaria Brewery and Coca-Cola.