Let’s face it, no matter how much we respond to clever, witty, funny or original advertising, there’s one thing that always seems to maximise the appeal of brands and products. Good old-fashioned sex. It doesn’t matter how advanced civilisation becomes, underneath it all, we’re pretty much motivated by our basest desires.
Backing-up this theory, Seductive Motion, BETC London’s latest viral film for Samsung’s Smart TV, has topped the Ad Age Viral Video Chart. A ringing endorsement considering it only launched last week.
The film, showcasing the TV’s new motion-sensor function, brings us scantily-clad top model, Angela Bellote. While waving her hands at her TV to adjust the settings, she inadvertently flirts with the guys in the opposite office building.
So, the guys do what any red-blooded male would do if a top model started waving at them, and make a dash for her door. Needless to say, they all end-up rather disappointed when they realise that she was just trying to turn-down the volume on her TV.
Like the Diet Coke Break and the Levi ads of old, we think this ad has longevity and a broad appeal. Men will enjoy it for the obvious reasons and women will appreciate the comedic disappointment of the fawning guys. And, as much as we’d like to believe that we’re far too clever to fall for the oldest trick in the book, there’s no getting away from the fact that, ultimately, sex sells.
Watch Seductive Motion