Grey Amsterdam took advantage of Cannes Lions week to meet with more than 15 publications from around the world, including magazines, news sites, newspapers, blogs and creative archives from the US, Canada, Australia, Sweden, Germany, the UK and France.
In a special project orchestrated by FinchFactor, managing ECDs Colin Lamberton and Seyoan Vela spent a full-on two and a half days sitting on the terrace of the Majestic Hotel, in a marathon ‘getting to know you’ session.
All parties, drinking, sunburn and sandcastles? FinchFactor made sure time was extremely well spent introducing Grey’s creative muscle to - amongst others - Creativity Magazine, The Reel, Best Ads on TV and Campaign Brief.
Nursing a hangover? A bacon butty breakfast with the International Herald Tribune will have to do the job, followed by a lot of water and ice-cold Cola under a sunbrella with Campaign, followed by Horizont, and Ad Age, and then Boards Magazine.
Of course, we made sure our Grey guys had a few parties plugged into the schedule too. They worked hard - they deserved a reward.