Indie’s giant beach towel makes a Cannes splash

It’s not all meetings, meetings, meetings at Cannes. There’s also a little time to kick back, soak up the sun and enjoy the beach. At least, that’s what Indie (formerly known as S-W-H) decided to do.4981_116200481473_608011473_2879927_5947921_n

Coming from Amsterdam, Indie doesn’t have a whole lot of opportunity to indulge in great weather - consequently, all those heat rays seem to have gone to the collective Indie head. How? In the shape of a 50 metre sq beach towel, that’s how.

Weighing in at 45 kilos, the collosus of the sands travelled down to Cannes in the back of the Jonge Honden (Young Dogs) bus and took a team effort to get it aligned just right on the beach.

4981_116200471473_608011473_2879926_3354391_nThere were plenty of takers ready to sit comfortably and ponder the Festival picks, including Poke’s Iain Tait. Was it here that he was hit by a stroke of pure genius, to get his mum involved in his seminar presentation? It was more than likely the bottles of chilled wine.

And the weather? Perfect. Except for Friday’s sudden rainstorm of 15 minutes duration, which managed to drench the towel in moments and turn it into a dead-weight unliftable beach accessory.