DAY has rolled out a new visual identity for Dream Amsterdam, the annual city-specific public art event.
The on- and off-line visual presence for Dream Amsterdam, which includes billboards, website, email, posters, merchandise and postcards, was created by Creative Partner Gesina Roters, with Lotte Peters and Carolin Hermann (designers) and Fleur Bos (project manager).
Dream Amsterdam was established in 2007 by founding director and curator Jamain Brigitha. It is an annual opportunity for an internationally acclaimed artist to present non-traditional art in public areas, by using the city of Amsterdam as a source of inspiration, canvas, set and exhibition space. dream-amsterdam-logoThe work of Spencer Tunick, who uses naked people as part of his open-sir installations, launched the initiative, followed by Japanese artist Ryoji Ikeda in 2008. This year sees the work of acclaimed Danish visual artist Peter Funch culminate in an open air exhibition at Museumplein until 31 August.
Creative Partner, Gesina Roters, said:
“We started by defining the key ingredients of Dream Amsterdam, which is a platform for selected artists working in the public urban space. The concept is based on a starry sky depicting the outlines of the city, offering a backdrop to the work itself.”
Creative design partners, DAY, was established in 2006 by Dennis de Rond (Strategy Partner), Louk de Sevaux (Managing Partner) and Gesina Roters (Creative Partner). With offices in Amsterdam, Dubai and New York, the company combines creative thinking methods with brand strategy, interdisciplinary design and advertising as a key asset in business development.
A cross between management consultancy, brand consultancy, advertising agency and design bureau, DAY services international companies and markets, including Nike (new retail concept and pilot shop in Paris), Bugaboo (event concepts and interior design), Ziggo (full retail business strategy and model, including store design), Orange (brand strategy and adaptation across all consumer touch-points), and the Van Gogh Museum (retail concept and lobby design). From Dubai, DAY is the preferred supplier in all aspects of brand and management consultancy for the DAL Group, the largest privately owned company in the Sudan.