Thursday afternoon in Cannes saw the Dutch step aboard the magnificent Clipper for a rallying meeting between head honchos from the City of Amsterdam and the creative industry alike.
The City’s Amsterdam in Business team do a lot of work to promote the benefits of Amsterdam as a European centre of excellence for the creative industry. Their encouragement of companies to join the creative business community in Amsterdam has recently won successes such as TAXI Europe and Eurobest.
The meeting on the Clipper saw inspirational addresses from the likes of Paul Lavoie (TAXI), Alex Melvin (180), Peggy Stein (Bureau Pindkaas) and Phil Thomas (Eurobest). 
It says a lot that representatives from these companies, as well as Grey Amsterdam, Indie, BSUR, Woedend, Amsterdam Worldwide and more, are all willing to spend time working together to share wins, encourage connections and discuss opportunities, rather than work in ivory towers. Yes, there is healthy competition, but there’s also a lot of business out there in the world - and no one agency can win all of it.
Colin Lamberton and Seyoan Vela, managing ECDs at Grey Amsterdam, let it all go to their heads and thought they could take the boat home with them.