Archive for July, 2009

Grey Group EMEA appoints Hazelle Klønhammer as MD in Amsterdam

Grey Group EMEA completes the reorganisation of its Amsterdam agency today, grey_adamwith the appointment of Hazelle Klønhammer to the role of Managing Director. Formerly at 180, Wieden+Kennedy and Modernista! Amsterdam, Australian-born Klønhammer has an established track-record in successfully managing international business for creatively-led clients.

 

Working closely with Executive Creative Directors Colin Lamberton and Seyoan Vela, Klønhammer will be responsible for building Dutch business as well as extending the strengthened Grey offering to international clients. The no-silos, creative approach focuses on holistic soluhazelle-klonhammertions and flexible resourcing to meet the changing communications needs of clients.

 

Klønhammer’s strong track record for winning new business and re-positioning global brands is evidenced in her work as group account director at Wieden+Kennedy. Over a 10 year period she worked on numerous brands such as Nike, Heineken, Microsoft, Carlsberg, and the global launch of Vodafone. She was instrumental in setting up the agency’s digital offering and was responsible for winning their first digital client, Electronic Arts. Since leaving W+K 18 months ago, her senior management skills have been in play at Modernista! and 180. Prior to this, Klønhammer has also worked at Amirati Puris Lintas, Sydney, and TBWA Campaign Company.

 

Hazelle Klønhammer, Managing Director, says of her new position:

“It is the attitude of the people rather than particular categories or brands that is important to me. I like to work with people who are positive, highly motivated, fun loving and inspired by their work. I am a sucker for a good challenge. The Grey network has an exceptional reputation - with Colin and Seyoan in the lead I feel confident we can make Grey Amsterdam a creative powerhouse. And have some fun along the way”.  

 

The newly established team reports directly to Carolyn Carter, Grey Group EMEA CEO, with immediate effect.

 

Carolyn Carter says:

“With Hazelle onboard, Grey Amsterdam’s strategic-creative leadership balance is firmly established. Clients, both current and future, local and international, will benefit from her significant digital background and prowess in managing integrated brand solutions without a creative bias associated with a particular market.”

 colin-lamberton-seyoan-vela-grey-amsterdam

Executive Creative Director, Seyoan Vela, continues:

“Hazelle has clearly demonstrated her ability to work across disciplines - her track record in developing digital business opportunities and working strategically with clients speaks for itself. Together, the management team will be concentrating on what we consider clients value – a strategic blend of focused, creative insight and integrated brand leadership.”

 

Lamberton and Vela, known for their pioneering work methods as co-founders and Creative Directors of St. Lukes, joined Grey’s EMEA team in London in 2007. They provided the creative muscle behind two successful regional wins, Toshiba and Fortis. In May 2008 they moved with the Fortis win to Amsterdam as Executive Creative Directors, to rebuild the agency as a new kind of creative resource for Grey’s local and multinational clients.

 

Grey Amsterdam’s client list includes GSK, Procter & Gamble, Unilever Nederland, Fortis Bank Nederland, Manpower, Fashioncheque, Abbot Nederland, Roche, Eli Lilly, Gemeente Lelystad, Mees Pierson and Stichting Nederland Schoon.

Posted on Thursday, July 9th, 2009 Top Back to Top

DAY rolls out visual ID for Dream Amsterdam

DAY has rolled out a new visual identity for Dream Amsterdam, the annual city-specific public art event.day-logo

The on- and off-line visual presence for Dream Amsterdam, which includes billboards, website, email, posters, merchandise and postcards, was created by Creative Partner Gesina Roters, with Lotte Peters and Carolin Hermann (designers) and Fleur Bos (project manager).

Dream Amsterdam was established in 2007 by founding director and curator Jamain Brigitha. It is an annual opportunity for an internationally acclaimed artist to present non-traditional art in public areas, by using the city of Amsterdam as a source of inspiration, canvas, set and exhibition space. dream-amsterdam-logoThe work of Spencer Tunick, who uses naked people as part of his open-sir installations, launched the initiative, followed by Japanese artist Ryoji Ikeda in 2008. This year sees the work of acclaimed Danish visual artist Peter Funch culminate in an open air exhibition at Museumplein until 31 August.

Creative Partner, Gesina Roters, said:

“We started by defining the key ingredients of Dream Amsterdam, which is a platform for selected artists working in the public urban space. The concept is based on a starry sky depicting the outlines of the city, offering a backdrop to the work itself.”

Creative design partners, DAY, was established in 2006 by Dennis de Rond (Strategy Partner), Louk de Sevaux (Managing Partner) and Gesina Roters (Creative Partner). With offices in Amsterdam, Dubai and New York, the company combines creative thinking methods with brand strategy, interdisciplinary design and advertising as a key asset in business development.

A cross between management consultancy, brand consultancy, advertising agency and design bureau, DAY services international companies and markets, including Nike (new retail concept and pilot shop in Paris), Bugaboo (event concepts and interior design), Ziggo (full retail business strategy and model, including store design), Orange (brand strategy and adaptation across all consumer touch-points), and the Van Gogh Museum (retail concept and lobby design). From Dubai, DAY is the preferred supplier in all aspects of brand and management consultancy for the DAL Group, the largest privately owned company in the Sudan.

www.day.nu

http://www.dreamamsterdam.nl/

Posted on Wednesday, July 8th, 2009 Top Back to Top

Van Gogh Museum appoints DAY for significant retail design

day-logoThe world renowned Van Gogh Museum on Amsterdam’s Museumplein has appointed Day Creative Business Partners for the design of its new lobby area and Museum Shop.

With more than 1.5 million visitors each year and home to the largest collection of Vincent van Gogh paintings in the world, the project, due for completion in September of this year, will be a high-visibility example of DAY’s creative business solutions and interdisciplinary design expertise.

DAY was established in 2006 by Dennis de Rond (Strategy Partner), Louk de Sevaux (Managing Partner) and Gesina Roters (Creative Partner). With offices in Amsterdam, Dubai and New York, the company combines creative thinking methods with brand strategy, interdisciplinary design and advertising as a key asset in business development.

Managing Partner, Louk de Sevaux, said:
“We worked with both the Van Gogh Museum and the Rijksmuseum in 2008 on the Museum Shop project, located on Museumplein. Based on our performance, the Van Gogh Museum brought us in to advise on internal retail design solutions. In line with the Museum’s first-class international renown, we’ve created an iconic, non-traditional design for both the shop and foyer.”

VGM logo diapositiefThe retail and interior design project for the Van Gogh Museum is headed up by Creative Partner Gesina Roters and Managing Partner Louk de Sevaux, with David Verburg (designer), Mette Hoekstra (interior design project leader) and Fleur Bos (project manager).

A cross between management consultancy, brand consultancy, advertising agency and design bureau, DAY services international companies and markets, including Nike (new retail concept and pilot shop in Paris), Bugaboo (event concepts and interior design), Orange (brand strategy and adaptation across all consumer touch-points), Ziggo (full retail business strategy and model, including store design), and the Van Gogh Museum. From Dubai, DAY is the preferred supplier in all aspects of brand and management consultancy for the DAL Group, the largest privately owned company in the Sudan.

Posted on Monday, July 6th, 2009 Top Back to Top

Twitter kills off Jeff Goldblum

It seems that the celebosphere got its collective knickers in a twist when it was reported that Jeff Goldblum had followed Michael Jackson to the glitter-spangled VIP area in the sky.

The original checked and verified source of this news item? A tweet. Ah. So it must be true.

Stephen Colbert took no time in relating the power of Twitter to the uninitiated. With a little help from his dead mate Jeff.

The Colbert Report Mon - Thurs 11:30pm / 10:30c
Jeff Goldblum Will Be Missed
www.colbertnation.com
Colbert Report Full Episodes Political Humor Jeff Goldblum

Posted on Thursday, July 2nd, 2009 Top Back to Top

Indie’s giant beach towel makes a Cannes splash

It’s not all meetings, meetings, meetings at Cannes. There’s also a little time to kick back, soak up the sun and enjoy the beach. At least, that’s what Indie (formerly known as S-W-H) decided to do.4981_116200481473_608011473_2879927_5947921_n

Coming from Amsterdam, Indie doesn’t have a whole lot of opportunity to indulge in great weather - consequently, all those heat rays seem to have gone to the collective Indie head. How? In the shape of a 50 metre sq beach towel, that’s how.

Weighing in at 45 kilos, the collosus of the sands travelled down to Cannes in the back of the Jonge Honden (Young Dogs) bus and took a team effort to get it aligned just right on the beach.

4981_116200471473_608011473_2879926_3354391_nThere were plenty of takers ready to sit comfortably and ponder the Festival picks, including Poke’s Iain Tait. Was it here that he was hit by a stroke of pure genius, to get his mum involved in his seminar presentation? It was more than likely the bottles of chilled wine.

And the weather? Perfect. Except for Friday’s sudden rainstorm of 15 minutes duration, which managed to drench the towel in moments and turn it into a dead-weight unliftable beach accessory.

Posted on Wednesday, July 1st, 2009 Top Back to Top

Tailor-made media tours

Grey Amsterdam took advantage of Cannes Lions week to meet with more than 15 publications from around the world, including magazines, news sites, newspapers, blogs and creative archives from the US, Canada, Australia, Sweden, Germany, the UK and France.

In a special project orchestrated by FinchFactor, managing ECDs Colin Lamberton and Seyoan Vela spent a full-on two and a half days sitting on the terrace of the Majestic Hotel, in a marathon ‘getting to know you’ session.

All parties, drinking, sunburn and sandcastles? FinchFactor made sure time was extremely well spent introducing Grey’s creative muscle to - amongst others - Creativity Magazine, The Reel, Best Ads on TV and Campaign Brief.

Nursing a hangover? A bacon butty breakfast with the International Herald Tribune will have to do the job, followed by a lot of water and ice-cold Cola under a sunbrella with Campaign, followed by Horizont, and Ad Age, and then Boards Magazine.

Of course, we made sure our Grey guys had a few parties plugged into the schedule too. They worked hard - they deserved a reward.

Posted on Wednesday, July 1st, 2009 Top Back to Top

Amsterdam in Business

dsc09855Thursday afternoon in Cannes saw the Dutch step aboard the magnificent Clipper for a rallying meeting between head honchos from the City of Amsterdam and the creative industry alike.

The City’s Amsterdam in Business team do a lot of work to promote the benefits of Amsterdam as a European centre of excellence for the creative industry. Their encouragement of companies to join the creative business community in Amsterdam has recently won successes such as TAXI Europe and Eurobest.

The meeting on the Clipper saw inspirational addresses from the likes of Paul Lavoie (TAXI), Alex Melvin (180), Peggy Stein (Bureau Pindkaas) and Phil Thomas (Eurobest). dsc09857

It says a lot that representatives from these companies, as well as Grey Amsterdam, Indie, BSUR, Woedend, Amsterdam Worldwide and more, are all willing to spend time working together to share wins, encourage connections and discuss opportunities, rather than work in ivory towers. Yes, there is healthy competition, but there’s also a lot of business out there in the world - and no one agency can win all of it.

dsc09854Colin Lamberton and Seyoan Vela, managing ECDs at Grey Amsterdam, let it all go to their heads and thought they could take the boat home with them.

Posted on Wednesday, July 1st, 2009 Top Back to Top