Canadian ad agency, Taxi, has acquired a majority interest in Ottonico, an Amsterdam-based digital agency. This marks the launch of TAXI Europe - and the first time the agency has made an acquisition in its 17 years of operation.
Paul Lavoie on a more traditional mode of transport in Amsterdam
Eric Verhage and Maarten van Huijstee formed Ottonico last year, offering services across various online, gaming and mobile platforms. Verhage and van Huijstee now become MD and ECD, respectively.
Ottonico’s clients include Heineken (Taxi works for the brewer in Canada), KPN, TNT Post, ING, Foot Locker and telecommunications concerns Hi and Telfort.
Ottonico will be rebranded TAXI Europe, and becomes Taxi’s seventh office, its first outside of North America.
Paul Lavoie, chairman and co-founder of Taxi, said: “We chose Amsterdam because it is a creative and multi-cultural hub, and we chose Ottonico because they embody the future of integrated communications.”
Read more on Brand Republic here.