Grey Amsterdam has won the brief to launch new Sanoma Uitgevers title,
Pink Ribbon Magazine.
Pink Ribbon Magazine is the agency’s first charity client.
The launch campaign, which airs end of September and includes TV, radio and print work, intends to draw attention to breast cancer in an authentic, human, positive and optimistic way. 
Pink Ribbon Magazine is the magazine titled associated with the Pink Ribbon foundation, a worldwide concern which raises awareness for breast cancer, its prevention, early diagnosis and care.
Marlies Swart, Marketing Manager, Pink Ribbon Magazine, says:
“Breast cancer, and the battle against it, is something that unites all women, no matter who they are. Not only are all women potential sufferers, almost every woman knows somebody that has had, or is currently dealing with, breast cancer. In that sense, buying Pink Ribbon Magazine is a sign of solidarity. Grey Amsterdam gets that and we’re excited to be working with them.”