Archive for June, 2009

Smallest website in the world helps clients with shades of Grey


Grey Amsterdam has come up with a cunning plan to help it’s clients through a tough year - the launch of Grey Lite. grey_lite_screenshot_01_1

Grey Lite represents “extra-fast and extra-value services with the high quality standards that Grey’s clients have come to expect”. So says Hans van Avendonk, who is heading up the special new service at the agency. 

Take a look at www.greylite.nl to view a service so ‘lite’ you need a magnifying glass to see it.  grey_lite_screenshot_03_1

The advantages of Grey Lite? An efficient process, lower rates, quality control and a tailor-made menu based on a client’s most common types of assignments.

Hans van Avendonk goes on to say: “The service is designed for simple repetitive projects, such as adjusting the size of ads, packshot photography or adjustments to online banners. In short, the types of project for which no strategic advice or creativity is required.” grey_lite_screenshot_02_1

Posted on Tuesday, June 2nd, 2009 Top Back to Top

Dutch agency wins global MINI business


logo_bsurAmsterdam creative concepting agency BSUR has won BMW’s global MINI business. The Dutch agency beat fellow Amsterdam creative hotshops, KesselsKramer and 180, who were also short-listed. The original line-up comprised a total of eight, four from London and four in Amsterdam.

BSUR is assigned to work on the most important upcoming international campaign projects for the global brand management of MINI. Local MINI agencies will continue to work with their markets.
 
BSUR is an independent agency founded in 1995 by Jan Rijkenberg (CEO, concepting strategist) and Joost Perik (ECD). The company helps clients be the best they can be - become themselves - through integrated communications with a strong brand concepting lead. BSUR is know for working with international clients such as O’Neill, Wrangler, Davidoff and Britvic UK (Robinson’s Fruitshoot).

Read more at Campaign online.

Posted on Tuesday, June 2nd, 2009 Top Back to Top

TAXI Inc drives into Amsterdam


Canadian ad agency, Taxi, has acquired a majority interest in Ottonico, an Amsterdam-based digital agency. This marks the launch of TAXI Europe - and the first time the agency has made an acquisition in its 17 years of operation.

Paul Lavoie on a more traditional mode of transport in Amsterdam

Paul Lavoie on a more traditional mode of transport in Amsterdam

Eric Verhage and Maarten van Huijstee formed Ottonico last year, offering services across various online, gaming and mobile platforms. Verhage and van Huijstee now become MD and ECD, respectively.

Ottonico’s clients include Heineken (Taxi works for the brewer in Canada), KPN, TNT Post, ING, Foot Locker and telecommunications concerns Hi and Telfort.

Ottonico will be rebranded TAXI Europe, and becomes Taxi’s seventh office, its first outside of North America.

Paul Lavoie, chairman and co-founder of Taxi, said: “We chose Amsterdam because it is a creative and multi-cultural hub, and we chose Ottonico because they embody the future of integrated communications.”

Read more on Brand Republic here.

Posted on Monday, June 1st, 2009 Top Back to Top

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