Where were you when you heard that Michael Jackson was dead?
Me, I had my toes curled in the Cannes sands, at the Shots party. This was Thursday evening of the Cannes Lions week. Noone believed it, until Paul Kemp-Robertson from Contagious got on his iPhone and checked the BBC website.
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Sad moment. A lot of disbelief. Was it a ghoulish PR stunt to sell more concert tickets? Would it win a Cannes PR Lion in 2010? A cynical lot, ad types.
Next evening and things are a little more festive, a little more MJ-celebratory. Especially in the Gutter Bar at 3am where one Brit sported the best t-shirt of the night.
Åsk Dabitch from Adland couldn’t help but point out the glory of an ‘88 Bad tour.
Serendipitous packing or did he know something in advance? We’ll never know.
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