Amsterdam creative concepting agency BSUR has won BMW’s global MINI business. The Dutch agency beat fellow Amsterdam creative hotshops, KesselsKramer and 180, who were also short-listed. The original line-up comprised a total of eight, four from London and four in Amsterdam.
BSUR is assigned to work on the most important upcoming international campaign projects for the global brand management of MINI. Local MINI agencies will continue to work with their markets.
BSUR is an independent agency founded in 1995 by Jan Rijkenberg (CEO, concepting strategist) and Joost Perik (ECD). The company helps clients be the best they can be - become themselves - through integrated communications with a strong brand concepting lead. BSUR is know for working with international clients such as O’Neill, Wrangler, Davidoff and Britvic UK (Robinson’s Fruitshoot).
Read more at Campaign online.